Adidas 2026 PR & Social Media Internship: Complete Guide
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Are you a creative, digitally savvy graduate or student passionate about public relations, social media, and brand storytelling? The Adidas 2026 PR & Social Media Internship offers an exciting opportunity to gain hands‑on experience within one of the world’s most iconic sports and lifestyle brands. This structured internship combines real workplace exposure, mentorship from industry professionals, and involvement in dynamic marketing and communications campaigns.
Whether your goal is to build a career in PR, digital content, social engagement, or brand strategy, this internship is a powerful first step.
About the Adidas PR & Social Media Internship
Adidas is a global leader in sports apparel, footwear, and lifestyle products known for innovation, authenticity, and dynamic engagement with diverse communities. The PR & Social Media Internship places interns at the heart of the brand’s communications and digital engagement efforts — helping shape stories that connect with millions of consumers across platforms.
This internship offers a unique blend of creative communication, content development, analytics, and campaign execution within a fast‑paced global brand environment.
Internship Program Overview
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Program Name: Adidas PR & Social Media Internship 2026
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Organization: Adidas South Africa (part of Adidas Group)
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Program Type: Corporate Internship / Marketing & Communications
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Location: South Africa (major cities — usually Johannesburg / Cape Town)
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Duration: 6–12 months
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Eligibility:
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South African citizens or permanent residents
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Final‑year students or recent graduates (Marketing, Communication, Media, Journalism, Digital Marketing, or related)
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Strong portfolio (if applicable) showcasing writing, content creation, or social campaigns
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Creative mindset, teamwork, and strong communication skills
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Stipend / Salary: Paid (market‑related internship remuneration)
Key Responsibilities
Interns in the PR & Social Media role may be expected to:
Public Relations Support
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Assist with press releases and media communications
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Maintain press contact lists
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Support PR campaigns and event coordination
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Monitor media coverage and brand mentions
Social Media & Content Creation
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Assist with planning and scheduling social media content
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Create engaging copy, visuals, and short‑form video content
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Support campaign execution across Instagram, TikTok, Facebook, and LinkedIn
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Participate in community engagement — replying to comments and social interactions
Analytics & Reporting
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Monitor social media performance metrics (reach, engagement, sentiment)
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Contribute to weekly/monthly reporting
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Provide insights that help improve content and engagement strategies
Creative & Collaborative Tasks
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Brainstorm campaign ideas with the communications and marketing team
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Support influencer outreach and partnerships
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Assist in cross‑department content collaboration
Skills & Competencies Required
Successful interns typically demonstrate:
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Strong written and verbal communication skills
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Creative thinking and a passion for storytelling
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Social media literacy (Instagram, TikTok, LinkedIn, Facebook)
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Basic graphic tools knowledge (Canva, Adobe Suite is advantageous)
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Attention to detail and project organisation skills
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Comfort working in a fast‑paced, collaborative corporate environment
A portfolio of content or relevant work/video samples is a plus.
Benefits of the Adidas PR & Social Media Internship
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Hands‑on experience with an international lifestyle brand
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Exposure to brand storytelling, communication strategy, and digital marketing
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Mentorship by experienced professionals
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Paid internship with real responsibilities
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Networking opportunities within marketing and creative industries
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Strengthened portfolio and professional credibility
How to Apply
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Prepare your CV and a strong cover letter expressing your interest in PR and social media
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Include examples of social media posts, campaigns, writing, or creative work (PDF or portfolio link)
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Visit the Adidas careers portal when applications open and submit your documents
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Shortlisted candidates may be invited for interviews or creative assessments
Pro Tip: Highlight any content creation projects, blog writing, community management, or internship experience relevant to communications and digital media.
Frequently Asked Questions (FAQ)
Q1: Is the Adidas PR & Social Media Internship paid?
Yes — the internship includes a competitive internship stipend.
Q2: Who is eligible to apply?
South African citizens or permanent residents who are final‑year students or recent graduates in Marketing, Communications, Media, Journalism, Digital Marketing, or related fields.
Q3: How long is the internship?
Internships typically run for 6–12 months, depending on organisational needs.
Q4: Do I need a portfolio?
A portfolio of content — writing samples, social media examples, or multimedia work — is strongly advantageous.
Q5: Where is the internship based?
Locations are usually in major South African cities such as Johannesburg or Cape Town.
Q6: Do I need prior work experience?
No — this internship is for emerging professionals, though prior content creation or digital involvement is beneficial.
Why Choose the Adidas PR & Social Media Internship?
The Adidas PR & Social Media Internship 2026 is ideal for creative communicators ready to apply their skills in brand storytelling, digital engagement, and content strategy. It provides real responsibilities, professional mentorship, and exposure to international marketing standards — making it a springboard for a career in marketing, communications, and digital media.