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Reference Number NAN211015-2
Job Title Digital Marketing Manager IMEA
Job Type Permanent
Reporting To (Job Title) General Manager Digital Marketing – IMEA
Number of Positions 01
Location – Country South Africa
Nandos Casa Central Kitchen
Job Description
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There is an exciting opportunity to join the Nando’s Marketing Department as a Digital Marketing Manager IMEA, based at our Central Kitchen Office (JHB). You’ll be mentored by the relevant Digital Marketing IMEA General Manager and we’ll also spice up your development with our Nando’s induction, leadership and development programs.
We recognize and reward you with our flexible compensation and benefits such as medical aid, provident fund as well as our Nando’s wellness programme that will assist in both your family and professional work life. The Digital Marketing Manager is accountable for the implementation and execution of the digital strategy based on the programs and projects outlined in the business objectives and Brand plan.
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At Nando’s, we take pride in “the people that makes the chicken”. Do you have the courage? Do you value the opportunity to develop? And do you thrive on hard work with the ability to have a sense of fun? If so, then your journey starts with us.
Minimum Requirements – Degree or equivalent NQF level 6 qualification (specialising in digital marketing) – Postgraduate degree or equivalent NQF level 7 qualification (IT, computer science, business technology) (Preferred) – 5 – 8 years experience in a marketing or advertising environment with digital marketing, database management or graphic design experience – 1-2 years experience in a senior marketing or advertising role – Experience in project management – Global experience (Preferred)
Duties and Responsibilities
• Provide input into the development of the IMEA Marketing strategy
• Co-create and implement Nando’s Digital Media quarterly project plans as aligned to the Digital Marketing Strategy, incorporating consumer media trends and media consumption habits in SA
• Develop and manage substantiated, innovative and consumer driven digital initiatives to deliver against key business targets
• Oversee and execute the social media strategy and associated activities on various platforms
• Work with agencies to devise online sales approaches through owned channels
• Manage the strategy and execution of paid media marketing efforts through a variety of digital marketing channels
• Enhance the Nando’s Brand in all digital initiatives and guard the integrity of the organisation within the digital space
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• Support local, regional, and international marketing teams in the identification, planning and execution of new digital initiatives
• Assemble and manage cross-functional teams to develop and support campaigns to ensure that digital objectives are accomplished within the prescribed time frames and funding parameters
• Work with the Insights Team to assess the ROI and success of Digital marketing campaigns
• Monitor the content of all online platforms to ensure that it is accurate, updated and correctly branded
• Work with digital agencies to deliver projects and solutions whilst monitoring and reporting on user engagement
• Drive the monthly analysis of all digital channels and consumer learnings from online reporting tools
• Analyse data from third-party sites hosting Nando’s digital content to identify trends and business opportunities
• Analyse the results of existing digital marketing campaigns and provide recommendations for future campaigns
• Oversee the timeous loading of new web content, including web stories and press releases
• Manage relationships with all external service providers, including the digital media agency and creative third-party suppliers
• Update the Nando’s menu on all online channels
• Execute all digital activities in line with the Nando’s Annual Promotional Calendar
• Prepare and deliver presentations to senior levels relating to digital marketing
• Drive the delivery of digital platforms to achieve business objectives, including CRM, online ordering, and e-Programs to impact the customer experience
• Provide guidance on the use of data and social media platforms in line with SA legislation
• Review new technologies to ensure that Nando’s remains current regarding developments in digital marketing
• Review the conversion rates reports and suggest improvements to the Nando’s website, managing any future re-designs of the website • Proactively identify ways in which Nando’s can incorporate multimedia into its marketing campaigns and communication
• Work with design, marketing, and technical specialists to oversee long term improvement programs including major redesigns, incremental changes, and page-specific testing
• Maintain a marketing automation infrastructure and implement best practices, including guidelines for emails, landing pages and campaigns
• Conduct digital pilots for testing and reporting purposes to develop best practices that can be replicated across the organisation
• Adhere to audit, regulatory and compliance requirements
• Manage SLAs of suppliers that support the digital marketing portfolio
• Develop relationships with internal partners and stakeholders
• Work with media owners to support digital plans
• Provide input into the development and implementation of the annual digital media budgets
• Develop campaign/ project specific budgets
• Monitor adherence to campaign/project budgets and propose cost-saving measures where appropriate
• Manage all costs including agency fees, media fees as well as production and distribution costs
Apply Now at Nandos Company Site